About Us

After leaving corporate, Raj identified a common challenge faced by small businesses: bookkeeping and accounting. He recognized that the high cost of daily bookkeeping services was a significant barrier for many. Investigating this further, he conducted a thorough analysis to identify ways to streamline the bookkeeping processes, reduce costs, and ultimately pass those savings on to our valued clients.

  • Raj Bhalla, CPA - CEO

    After leaving corporate, Raj identified a common challenge faced by small businesses: bookkeeping and accounting. He recognized that the high cost of daily bookkeeping services was a significant barrier for many. Investigating this further, he conducted a thorough analysis to identify ways to streamline the bookkeeping processes, reduce costs, and ultimately pass those savings on to our valued clients.


Accounting Simplified